Online readers love information, but be sure your information is crisp, clean, clear and concise.
1. Keep your paragraphs short, even a line or two. Online readers will ignore long batches of words in long paragraphs, whether in an ezine or at a Web site. That costs the author a lot of book sales. Respect readers who want material short and
sweet.
2. Write tips in their correct format. First, use a verb command, such as “do this.”
